Madam C.J. WALKER
What do you know about Sarah Breedlove? A.K.A Madam C.J. Walker?
This lady was a True Boss, Mompreneur, a Legend.
Madame C.J. Walker was an African American Entrepreneur, Philanthropist, and Activist. Walker was a self-made millionaire and one of the first of her kind. She saw the need to help African American women feel beautiful. One of the ways she was able to achieve this was bringing out the beauty in Black Women Hair. This was not done to change our hair, but to enhance a beauty that was already there.
Walker made products for African American women. In Walker’s time, she experienced hair loss, this was a result of lack of access to proper plumbing and hair treatments. After working with her mentor, Annie Malone, her vision came to her in a dream. Her dream inspired the ingredients that she would later use to start her company. She began to sell hair products with the promise of long healthy hair, utilizing products such as vegetable shampoos, cold creams, witch hazels, and special diets.
Here’s a quick Timeline
1867- Sarah Breedlove was born to two former slaves.
1874- She became an orphan and moved with her sister.
1881- Breedlove married at age 14 to Moses McWilliams and later had one daughter, Leila. Her husband soon dies.
1881-1894- Breedlove works as a laundress and cook making only $1.50 a day.
1894- Breedlove marries John Davis, but due to his unfaithfulness, she soon divorces him.
1904- Breedlove discovers “The Great Wonderful Hair Grower,” by Annie Turnbo. She started using the product and then began selling the product.
1905- Sarah moved to Denver, as her first venture in her own shadow.
1906- Breedlove marries her third husband, Charles Joseph Walker (C.J.), and changes her name to MADAM C.J. WALKER.
1906- She receives her inspiration from a dream on how to mix ingredients for her company and names her product “Wonderful Hair Grower.”
1910- She invested $10,000 of her own money and became sole proprietor of her company, Walker Manufacturing Company. She trained over 40,000 Walker Agents using the Walker System.
1912- After her divorce, she insisted on keeping the name, Madame C.J. Walker as this was and established name.
1917- She organized the National Negro Cosmetic Manufacturers Association.
MADAM C.J. WALKER’S FAMOUS QUOTES
“I had to make my own living and my own opportunity.”
“Perseverance is my motto.”
“Having a good article for the market is one thing, putting it properly before the public is another.”
It’s Pretty hard for the Lord to guide you if you haven’t made up your mind which way to go.”